Build around the content
We map the kinds of content your team needs to maintain: services, projects, articles, people or other structured information. The editing experience follows that structure, making it easier to update the right information without accidentally disrupting a layout.
Choose a focused implementation
A custom theme, a carefully configured existing theme or another editing approach may suit the project. We agree the approach before development. Design flexibility, accessibility, performance and your team’s familiarity all matter when deciding how the website should be managed.
Use plugins with a purpose
Plugins can add useful functionality, but each one introduces maintenance and compatibility considerations. We identify what the project needs, evaluate suitable options and avoid unnecessary overlap. Paid licences and third party subscriptions are explained as part of the proposal.
Protect existing content when rebuilding
A WordPress redesign should account for the pages, posts, media and URLs that already matter. We review the current site, plan the migration and map changed URLs where required. Search Console and analytics can help identify important content before launch.
Make ongoing care explicit
WordPress, themes and plugins need an update and backup strategy. Hosting, access, maintenance and support responsibilities should be clear at handover. We can scope ongoing care around your site, rather than implying that a website needs no maintenance after launch.