Diagnose before redesigning
A dated appearance is one possible issue. Confusing navigation, weak copy, slow pages or a difficult enquiry process may matter more. We review the existing site and your business goals to understand what should change and what already works.
Keep useful content and improve the journey
Existing service content, projects and articles may hold real value. We identify which pages should be retained, rewritten or consolidated. The new structure should make the offer easier to understand and help visitors reach the relevant next step.
Choose the right level of change
A focused visual refresh can be enough when the structure and platform work well. A full redesign may include new copy, templates, navigation and functionality. Replatforming adds another layer of migration work. We agree which level fits the problem before development.
Plan the transition carefully
A rebuild can change URLs, tracking, forms and integrations. We map important URLs and plan relevant redirects where they move. Existing analytics and Search Console information help identify what needs special attention. No migration is a reason to promise zero ranking fluctuations.
Check the experience after launch
We verify the agreed pages, links, forms and integrations, then review the technical setup. Post launch measurement helps determine whether the redesigned site is supporting the intended visitor actions. Ongoing content and support responsibilities are set out in the proposal.